We launched our brand, originally named Blue Wonder Boy, back in 2019 during my senior year of high school. It all began with just 30 shirts, fueled by passion and creativity. However, after a short time, I found myself feeling disheartened. Despite my efforts, traffic was slow, and I couldn’t understand why no one was shopping with us. I realized I had approached the journey without the right strategy and support.

But instead of giving up, I took that experience as a valuable lesson. I delved deeper into understanding the industry, honing my skills, and reconnecting with my vision. This journey taught me resilience and the importance of community and connection in building a brand.

Today, we are proud to share not just a collection of products, but a story of growth and determination. Our mission is to inspire others to pursue their passions, no matter the challenges they face. Thank you for being a part of our journey!